Reebok previously partnered with David Clark Company to produce the ‘Floatride Space Boots,’ a unique silhouette that was designed for an ISS mission using the Boeing CST-100 Starliner. Fast-forward to present day, and the same technology found in the ‘Floatride’ boot makes a reappearance on the new ‘Floatride Energy Argus X.’
A TPU component that serves as protection for the front of the shoe is included with the ‘Floatride Energy Argus X’ running shoes. The remainder of the design, which is characterized by an offset tongue tag and sleek, cushioned uppers, resembles a performance running shoe.
The Reebok ‘Floatride Energy Argus X’ in ‘Core Black’ launches in the coming weeks on Reebok’s website and at select retailers.
Hybrid All-Black Runners
Reebok's 'Floatride Energy Argus X' in 'Core Black' Gets New Imagery
Trend Themes
1. Hybrid Running Shoes - The combination of different technologies and materials in a single running shoe creates opportunities for disruptive innovation in the athletic footwear industry.
2. All-black Athletic Shoes - The popularity of black colorways in athletic shoes presents opportunities for disruptive innovation in fashion and sportswear industries.
3. Innovative Shoe Technology - Advancements in shoe technology, such as TPU components and cushioned uppers, open doors for disruptive innovation in the footwear industry.
Industry Implications
1. Athletic Footwear - The athletic footwear industry can take advantage of the hybrid running shoe and innovative shoe technology trends to create new, unique products and gain a competitive edge.
2. Fashion - Fashion industry professionals can leverage the all-black athletic shoe trend to incorporate athletic footwear into high-end fashion and streetwear outfits.
3. Sportswear - Sportswear companies can harness the potential of the hybrid running shoe trend to enhance the performance and comfort of their product offerings.