Popular Australian snack brand Red Rock Deli and its deli-style potato chips are soon being launched in the United States through select retailers, promising an "elevated snacking experience" for consumers.
Red Rock Deli's range of potato chips includes exotic, unusual flavors like Himalayan Pink Salt, Red Curry and Coconut, which features pairs spicy cayenne pepper and coconut, as well as the zesty Lime and Cracked Pepper. These chips are cooked in 100% sunflower oil, are Non-GMO Project verified and contain no artificial colors or flavors.
Knowing that many consumers are looking for interesting flavor experiences, PepsiCo is helping Red Rock Deli make its debut in the United States. Those who are curious about the deli-style snacks will be able to sample the chips through Red Rock Deli's city summer tour.
Exotic Deli-Style Chips
Australian Snack Brand 'Red Rock Deli' is Being Introduced to the US
Trend Themes
1. Exotic Flavored Snacks - There is an opportunity for snack brands to introduce unique and unusual flavors that offer an elevated snacking experience.
2. Health-conscious Snacking - Consumers are increasingly seeking snacks that are Non-GMO, free from artificial ingredients, and cooked in healthier oils, creating an opportunity for snack brands to cater to this demand.
3. International Snack Expansion - Brands from different countries have the potential to expand their market by introducing their unique snack products to new regions and countries.
Industry Implications
1. Snack Industry - The snack industry can incorporate exotic flavors, healthy ingredients, and international expansion to attract and cater to various consumer preferences.
2. Food and Beverage Industry - Brands in the food and beverage industry can collaborate to introduce unique snack products that offer new taste experiences to consumers.
3. Retail Industry - Retailers can partner with snack brands to offer exclusive product launches and sampling experiences to attract customers and generate interest in new, exotic snack varieties.