London Design Week is packed with mesmerizing concepts and projects like the Reddress by Aamu Song. The giant rouge dress is a fashionable art installation that accommodates 238 people in its pockets.
Finnish artist Aamu Song along with his creative team manufactured this elaborate piece to "create the ultimate relationship between an audience and a vocal musician by connecting them with something other than just music," explains the creator. Part of the permanent collection of the Design Museum, Helsinki, Finland, the Reddress is usually presented along with a performer who climbs up a 1.5 meter staircase located inside the dress. This combination of music with art enhances the experience and make people appreciate aesthetics differently.
For its elaboration more than 550 Kvadrat’s classic Divina wool fabric was used, reaching 20 meters in diameter and three in height. At the moment, the gown is presented in York Hall in London, and visitors are invited to jump into the pockets and enjoy a good cultural time.
Gorgeous Giant Gowns
The Redddress by Aamu Song is Rich in Color and Big in Size
Trend Themes
1. Interactive Installation Art - The Reddress by Aamu Song showcases the trend of interactive installation art, providing an opportunity for artists to engage with audiences in unique and immersive ways.
2. Fashion as Performance - The combination of music and art in the Reddress highlights the trend of fashion as performance, creating disruptive opportunities for collaborations between designers, musicians, and performers.
3. Aesthetic Appreciation Through Experience - The Reddress invites visitors to engage with the artwork by jumping into the pockets, embodying the trend of aesthetic appreciation through experiential encounters.
Industry Implications
1. Fashion and Textiles - The Reddress demonstrates innovative uses of fabric and design techniques, presenting disruptive opportunities within the fashion and textiles industry.
2. Art and Entertainment - The fusion of music, art, and performance in the Reddress opens up disruptive opportunities in the art and entertainment industry, where traditional boundaries are blurred.
3. Event and Exhibition - The Reddress's ability to captivate and engage audiences makes it an ideal installation for events and exhibitions, providing disruptive opportunities in the event management and exhibition industries.