REDCON1 is a high-performance energy drink that's differentiating itself within a competitive category with a clear purpose. The brand is set on supporting the military with every can sold and as such, REDCON1 is dubbed "America's Energy Drink" and it boasts red, white and blue accents on its packaging to match. According to the mission-based company, "REDCON1 is committed to donating 5 cents of every can sold each quarter to select military-based charities around the United States."
Next month, the company will be launching the REDCON1 Energy Collection. With a mission at the core of its company, REDCON1 will list every military charity on its website in an interactive directory so that the brave service men and women (and their families) will have easy access to charities providing help.
Mission-Driven Energy Drinks
REDCON1 Supports the Military with Every Can Sold
Trend Themes
1. Mission-driven Products - Other brands could follow Redcon1's lead and pledge a portion of their sales towards a charity or cause they believe in.
2. Patriotism Marketing - Brands could incorporate nationalistic themes into their branding efforts to appeal to customers looking to support brands that align with their values.
3. Interactive Charity Directories - Creating online directories could become a trend for companies that want to make it easier for customers to find and support charities they're passionate about.
Industry Implications
1. Energy Drinks - Energy drink companies could create products that support a specific cause or group of people, differentiating themselves from others in the highly competitive market.
2. Military Charities - Non-profit organizations that support military members and their families could benefit from partnering with companies that want to pledge a portion of their sales towards their cause.
3. Digital Directories - Technology and design companies could create online directories that help customers easily find and donate to their favorite charities, potentially increasing engagement and donations.