To show its support for Team USA at the 2016 Olympics, Hershey's has replaced its iconic silver font with red, white and blue lettering for the first time in the brand's 122-year history. While the change is fairly subtle, the patriotic makeover helps the brand show its support for the American athletes competing in this year's Olympic games.
As an official sponsor for the US Olympic and Paralympic teams, Hershey's has given some of its most iconic products a star-spangled makeover. Some of the standout products from the new collection include the special-edition Hershey's Kisses Chocolates, which are now wrapped in stars and stripes foil and the Hershey’s Milk Chocolate Bars featuring red, white and blue lettering. All of these products were revealed during a special launch at the Hershey’s Chocolate World Attractions in New York City and the Hershey's Pennsylvania location back in April.
The new Hershey's packaging demonstrates how brand's can tie their American heritage into current event such as the Olympics with patriotic designs.
Patriotic Chocolate Bar Packaging
The New Hershey's Label Features Red, White and Blue Lettering
Trend Themes
1. Patriotic Packaging - Exploring opportunities for brands to incorporate patriotic designs to show support for national events and teams.
2. Special Edition Collections - Creating limited-edition products with unique packaging designs to commemorate special occasions and partnerships.
3. Brand Heritage Integration - Finding innovative ways to tie a brand's history and heritage into current events for enhanced customer engagement.
Industry Implications
1. Confectionery - The confectionery industry can explore the use of special edition packaging designs to enhance brand loyalty and customer interest.
2. Events and Sponsorships - Companies involved in event planning and sponsorships can create opportunities for brands to showcase their support through customized packaging.
3. Retail - Retailers can collaborate with brands to create exclusive limited-edition collections, attracting customers with unique and commemorative products.