A new, exciting Red Bull challenge will have cans of the energy drink serving as currency. The travel competition will involve 10 teams from the UK and will kick off at starting points in five different cities in April. Those cities include: Barcelona, Florence, Berlin, Edinburgh and Prague.
The adventurous Amazing Race-style event is currently recruiting teams for the competition that will span Europe and involve each competitor turning over their cash and wallets in favor of a large supply of Red Bull. The teams will then have to use the supply of Red Bull to barter for food, transportation and accommodation.
The winner of the 'Can You Make It?' Red Bull challenge will win the "ultimate European summer adventure" from Red Bull and Contiki Travel.
Adventure Travel Brand Challenges
This Red Bull Challenge Will Have Teams Barter with Cans
Trend Themes
1. Red Bull Barter Challenge - A new trend of adventure travel challenges where teams use Red Bull cans as a form of currency to barter in exchange for food, transportation, and accommodations.
2. Cashless Traveling - A trend of adventure travel competitions that challenges participants to travel without cash or traditional forms of payment, encouraging innovation in bartering and trading.
3. Collaboration for Travel Experience - A trend of collaboration between travel companies, brands, and influencers to create unique adventure travel experiences that leverage popular culture and products.
Industry Implications
1. Beverage Industry - Opportunities for beverage companies to leverage their products as a form of currency in creative ways to drive brand engagement and awareness.
2. Travel and Tourism Industry - Opportunities for travel and tourism companies to create unique adventure travel experiences and competitions that resonate with a younger, more adventurous audience.
3. Marketing and Advertising Industry - Opportunities for marketing and advertising agencies to partner with travel companies and brands to create innovative campaigns and promotions around adventure travel challenges and competitions.