Petr Kraus goes Red Bull biking in Greenland in this two minute clip from the energy drink brand.
This video is part of Red Bull’s on going quest to allow viewers to see the world through Red Bull’s eyes. The company achieves this by following athletes to remote parts of the world while they perform stunts. Red Bull also recently released a clip of a wing suit free fall done in Italy.
The branding idea is to have people associate these incredible feats with Red Bull. By showing athletes in far off locations enjoying themselves and adapting to the terrain, it conveys energy, adaptability and opportunity which are all staples of the Red Bull brand.
Petr Kraus takes his BMX through a rural area of Greenland before stopping in the town of Sisimiut.
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Trend Themes
1. Extreme Sports Endorsements - Brands partnering with extreme athletes to showcase their products in remote locations.
2. Branded Adventure Content - Companies creating content featuring athletes in challenging environments to promote their brand.
3. Global Branding Through Adventure - Brands promoting their image and values to a global audience through unlikely places and events.
Industry Implications
1. Sports Apparel - Sports apparel companies partnering with extreme athletes to showcase their products in remote and extreme locations.
2. Energy Drinks - Energy drink brands creating content featuring extreme athletes in remote and challenging environments.
3. Travel and Tourism - Travel and tourism companies using adventurous athletes to promote travel to remote destinations and unique experiences.