Suntory Spirits is introducing a new 100% recycled aluminum can in a bid to help reduce its reliance on virgin materials and reduce the amount of CO2 created as a result. The packaging was developed jointly by the UACJ Corporation and Toyo Seiko Group Holdings, Ltd. and will be used by the Suntory Group's The Premium Malt limited edition products in Japan. The can is reported to produce 60% less CO2 than a virgin aluminum alternative, which will give it an eco-friendly edge over the competition.
The Suntory Group 100% recycled aluminum can comes as part of the global brand's commitment to achieve net zero greenhouse gas emissions by 2050 across its entire value chain. The can's recycled nature and benefits are communicated to the consumer right on the label.
Low-CO2 Drink Packaging
Suntory Spirits is Launching a 100% Recycled Aluminum Can
Trend Themes
1. Sustainable Drink Packaging - There is an opportunity for beverage companies to shift towards sustainable materials to reduce their carbon footprint.
2. Recyclable Packaging Innovation - There is a demand for innovation in the creation of packaging that is both recyclable and eco-friendly.
3. Carbon Reduction Packaging - There is an opportunity for companies to implement packaging techniques that prioritize carbon reduction throughout the production and distribution process.
Industry Implications
1. Beverage Industry - Beverage companies have an opportunity to implement sustainable packaging and reduce their carbon footprint.
2. Packaging Industry - Packaging companies have an opportunity to create innovative and environmentally friendly packaging materials.
3. Sustainability Consulting Industry - Sustainability consulting firms have an opportunity to assist companies in the development of eco-friendly packaging and carbon reduction strategies.