Joico International has developed a haircolor that can reconstruct damaged hair as it colors. This is an industry first. Now you can actually have healthier hair after you color it!
The first shipment of VERO KPAK COLOR is due to arrive in Joico's Canadian warhouse in Toronto on February 19. It will be launched at the Montreal ABA Trade Show in March and roll out across the country after that hitting all major cities by May.
They are going to change the way we think about haircolor with this new product.
Reconstruct Your Hair While You Color It
Reconstruct Your Hair While You Color It
Trend Themes
1. Reconstructive Haircolor - Developing haircolor products that not only add color but also reconstruct damaged hair presents a disruptive innovation opportunity for the beauty industry.
2. Healthier Haircoloring - Creating haircolor formulations that promote healthier hair after coloring opens up disruptive innovation possibilities for the beauty and personal care industry.
3. Haircare Infused Color - Combining haircare benefits with haircolor products introduces a disruptive innovation opportunity for the cosmetics and personal care sector.
Industry Implications
1. Beauty Industry - The beauty industry can leverage the concept of reconstructive haircolor to offer innovative products that enhance the health of the customers' hair during the coloring process.
2. Personal Care Industry - The personal care industry can explore the development of healthier haircoloring formulations to meet the growing demand for products that provide both color and haircare benefits.
3. Cosmetics Industry - The cosmetics industry has the opportunity to create haircolor products infused with haircare ingredients, providing customers with a unique and beneficial coloring experience.