Recollection Quartett is a project that took on four experimental fashion designers and tasked them with exploring four models from the Mercedes-Benz' Young Classics collection. The four designers involved in this collision of fashion and autos are Henrik Vibskov, Bernhard Willhelm, Mikio Sakabe and Peter Pilotto.
The Recollection Quartett resulted in uniquely bizarre sets that are wacky, whimsical representations of the selected cars' functions and characteristics.
Implications - Consumers look for products that are both classic and innovative. Familiar items have the ability of evoking nostalgia, while ones that feature new designs generate excitement. In order to attract a wider audience, companies could integrate both of these elements into their products.
Reinterpeted Car Classics
Recollection Quartett is an Extreme Experiment with Mercedes-Benz
Trend Themes
1. Classic-innovative Fusion - Companies should integrate classic and innovative design elements into their products to attract a wider audience.
2. Experimental Collaborations - Collaborations between companies and experimental designers can result in uniquely bizarre products.
3. Whimsical Representation - Creating whimsical representations of products can generate excitement and differentiate them from competitors.
Industry Implications
1. Automotive - The automotive industry can collaborate with experimental fashion designers to create unique and innovative car designs.
2. Fashion - The fashion industry can explore collaborations with automotive companies to experiment with new design forms and materials.
3. Home Décor - Home décor companies can integrate unique and whimsical design elements inspired by classic car models into their products.