For summer 2009, participating McDonald's restaurants in Canada are continuing to give consumers a deal by offering any size soft drinks for $1, for the entire season.
This awesome deal comes on the heels of their free coffee promotion, which just ended.
It is common knowledge that companies who look after their customers during a recession see sales soar subsequently. No wonder McDonald's continues to be a leader in their field.
Implications - I'm still holding out on McDonald's to bring back the $1 Big Macs though. I would willingly visit the fast food chain restaurant daily if they could nourish consumers with actual food rather than only sodas. Oh who am I kidding? $1 pop drinks? I'm totally there!
Recession Refreshments
$1 Fountain Drinks This Summer at McDonald's
Trend Themes
1. Discounted Beverages - Opportunity for other fast food chains and restaurants to offer discounted beverages to attract customers during a recession.
2. Customer Loyalty During Recession - Companies that prioritize customer satisfaction during a recession have the potential to increase sales and maintain customer loyalty.
3. Value-driven Promotions - Marketing strategies that emphasize value-driven promotions like $1 deals can attract price-conscious consumers.
Industry Implications
1. Fast Food Chains - Fast food chains can adopt similar discounted beverage offers to entice customers amid economic uncertainty.
2. Restaurant Industry - Restaurants can utilize discounted beverage promotions to attract diners and boost sales during a downturn.
3. Beverage Industry - The beverage industry can explore partnerships with fast food chains and restaurants to tap into the demand for value-driven promotions.