Recess, the CBD and adaptogen infused sparkling water brand, recently expanded its portfolio with the addition of three new delicious flavors including Coconut Lime, Black Cherry, and Blood Orange. Described as "slightly unconventional yet equally satisfying," these new beverages are the perfect refreshment this summer. Designed to be enjoyed on their own, the new Recess offerings can also be added as a base to a refreshing cocktail or mocktail.
In addition to the new invigorating flavors, Recess also debuted an ultra-chic apparel line dubbed 'Reality Wear' that embodies the chill and relaxing vibes of the beverage. The collection includes cozy crewnecks, comfortable and chic tees, eye-catching baseball hats, bold beanies, and witty socks, among other items. They are available to purchase online.
Adaptogen-Infused CBD Sparkling Water
Recess Debuted Three New Flavors in Time For Summer
Trend Themes
1. Adaptogen-infused CBD Products - Disruptive innovation opportunity: Expanding adaptogen-infused CBD products into other categories such as skincare or snacks.
2. CBD Beverages - Disruptive innovation opportunity: Developing new flavors and infusions to cater to different consumer preferences and needs.
3. Cannabis-inspired Apparel - Disruptive innovation opportunity: Creating apparel lines that capture the essence and lifestyle associated with cannabis-infused products.
Industry Implications
1. Beverage Industry - Disruptive innovation opportunity: Incorporating adaptogens or other functional ingredients into traditional beverages to meet consumer demands for wellness-focused options.
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