Designing packaging for a product opens up so many opportunities for developing unique brand identities, and this concept for Reboot Energy branding takes full advantage of this.
A student of Ireland's Cork University, David O'Sullivan chose to work with a fictional make of energy-boosting products targeted primarily towards athletes. With the wondrous effects of the Guarana plant in mind as the active ingredient, the creative conceived a visual aesthetic inspired by chemistry and computing.
Where a slow computer may require a restart to get it back into gear, the designer chose to use the same metaphor for the human body. "Power" or "On" button symbols are incorporated as O's with the energy drink bottle packaging, and Reboot Energy branding is given an industrial polish with shiny metal receptacles.
PC-Inspired Packaging
Reboot Energy Branding Turns Tired Bodies Back On
Trend Themes
1. Chemistry-inspired Packaging - Using chemical elements and symbols in packaging design to create unique brand identities.
2. Metaphorical Design - Incorporating metaphors from technology and computing to represent energy and revitalization in packaging.
3. Industrial Aesthetics - Using shiny metal and industrial elements in packaging design to convey a sense of strength and power.
Industry Implications
1. Sports Nutrition - The sports nutrition industry can explore chemistry-inspired packaging to differentiate their brands and attract athletes.
2. Energy Drinks - Energy drink companies can embrace metaphorical design to position their products as a source of rejuvenation and productivity.
3. Packaging Design - Packaging design agencies can tap into the demand for industrial aesthetics to create visually striking and impactful packaging solutions.