As the demand for plant-based eating has grown, so has the consumer desire for ready-to-drink coffee beverages blended with non-dairy milk alternatives. While many of these products are packaged in bottled formats, Alpro recently launched its Alpro Caffè line with products packaged in takeaway-inspired cups.
Each ready-to-drink chilled coffee product pairs a single-origin coffee with a non-dairy milk. Some of the richly flavored options available to consumers include Caffè Ethiopian Coffee and Soya Caramel, Caffè Brazilian Coffee and Almond, as well as Caffè Peruvian Coffee and Coconut.
The premium single-serve packaging designs include images of animal and insects that are native to the regions where the coffee beans are produced, which helps to draw attention to the fact that the brand uses Rainforest Alliance Certified coffee.
Chilled Plant-Powered Coffees
Alpro's Ready-to-Drink Coffee is Blended with Non-Dairy Milk
Trend Themes
1. Plant-based Coffee Beverages - Ready-to-drink coffee beverages blended with non-dairy milk alternatives are growing in popularity, presenting opportunities for innovative plant-based coffee products.
2. Takeaway-inspired Packaging - Packaging ready-to-drink coffee products in takeaway-inspired cups offers a convenient and on-the-go option for consumers, opening up possibilities for disruptive packaging designs.
3. Ethical and Sustainable Sourcing - The use of Rainforest Alliance Certified coffee in ready-to-drink coffee products highlights the consumer demand for ethical and sustainable sourcing, creating opportunities for brands to emphasize their commitment to environmental and social responsibility.
Industry Implications
1. Beverage Industry - The demand for plant-based coffee beverages presents opportunities for the beverage industry to expand its product offerings and cater to a growing consumer segment.
2. Packaging Industry - The trend towards takeaway-inspired packaging for ready-to-drink coffee products provides an opportunity for the packaging industry to develop innovative and eco-friendly packaging solutions.
3. Coffee Industry - The popularity of chilled plant-powered coffees creates a market opportunity for the coffee industry to collaborate with non-dairy milk producers and offer unique flavor combinations.