BookXcess — "Malaysia's first book tunnel concept," is looking to enhance the reading experience for children through the implementation of a mini-maze, as well as Magic Books — these are publications that utilize augmented reality technology to enhance immersion and interactivity. This decision is strategic, as AR might be the way of retaining the attention of youth. There are fifteen engaging titles that are exclusive to BookXcess.
As a brick-and-mortar establishment, BookXcess is quite sizable. Located at Sunsuria Forum, it boasts more than 500,000 different books from various categories — from young adult and fiction to literature and non-fiction. In addition, the bookstore is divided into several zones that are meant to serve as spaces for customers to work and read. The multi-functional bookstore also boasts an in-store cafe, titled 'Cafe Wolf.'
Immersive Tunnel-Like Bookstores
BookXcess Boasts an AR Reading Experience for Children
Trend Themes
1. Immersive Bookstore Experiences - Creating immersive bookstores with augmented reality and interactive elements to enhance the reading experience for children.
2. Magic Books with Augmented Reality - Developing publications that utilize augmented reality technology to enhance immersion and interactivity for young readers.
3. Multi-functional Bookstore Spaces - Designing bookstores with multiple zones for customers to work, read, and engage in various activities.
Industry Implications
1. Retail Bookstores - Retail bookstores can implement augmented reality and interactive elements to attract and engage customers, especially children.
2. Publishing Industry - Publishers can explore the integration of augmented reality technology in children's books to provide more enhanced and interactive reading experiences.
3. Cafes and Hospitality - Cafes and hospitality businesses can collaborate with bookstores to provide in-store cafes and make the reading experience more enjoyable for customers.