The Rankin X Ronaldo for CR7 Underwear campaign is showcasing the second collection of soccer superstar Cristiano Ronaldo's underwear line, CR7 by Cristiano Ronaldo -- and in spectacular fashion.
The campaign has taken to projecting photos depicting Ronaldo's chiseled body in the stylish underwear on iconic buildings in seven fashion capitals around the globe. The eye-catching images were projected on buildings in London, New York, Berlin, Lisbon, Paris, Milan and Madrid, the city where Ronaldo plays his soccer for current Champions League holders Real Madrid.
The Rankin x Ronaldo campaign photographs are bold and highly stylized, and highlight the collections focus on vibrant's colors, not to mention the toned body that saw Ronaldo named by Men's Health magazine as the fittest man in the world. The name of the campaign alludes to award-winning fashion photographer John Rankin Waddell, who shot the campaign.
Iconic Underwear Campaigns
The Rankin x Ronaldo Campaign Showcases the CR7 Underwear Line
Trend Themes
1. Location-based Campaigns - Projection of images on iconic buildings for campaigns, provides opportunities for creative and disruptive location-based marketing strategies
2. Celebrity Endorsements - Collaborating with celebrities to promote products can enhance brand recognition and credibility, leading to lucrative opportunities
3. Fashionable Underwear - The increasing trend of promoting fashionable underwear lines through bold campaigns is appealing to fashion-conscious consumers, thereby paving the way for more such disruptive campaigns
Industry Implications
1. Marketing - The use of iconic buildings for projection campaigns is a novel and creative marketing strategy, presenting opportunities to advertising agencies for developing more disruptive and immersive campaigns
2. Fashion and Apparel - Collaborating with celebrities like Ronaldo to promote stylish underwear brands provides opportunities for fashion and apparel companies to grow and increase brand recognition
3. Photography and Imaging - Collaborating with famous photographers such as John Rankin Waddell, who shot the Rankin x Ronaldo campaign, presents opportunities for growth in the photography and imaging industry through collaborations with fashion brands, celebrities and campaigns