Even within the relatively insular world of luxury SUVs, there is a spectrum different vehicles, and the newly announced Range Rover Velar looks to skewed towards the pole of aesthetics and style. Land Rover's lead designer calls the upcoming vehicle "the avant-garde Range Rover" because "it brings a new dimension of glamour, modernity, and elegance to the brand."
The Range Rover Velar takes its name from a interesting piece of trivia buried in the British automaker's origins. When the company was testing its pre-production prototypes, it had no means of camouflaging the vehicles. Thus, rather than spoiling the name of the brand to the public, the engineers covered the Range Rover logo with the word 'Velar', which is a derivation of the Latin 'velare' meaning to veil or to cover.
Avant-Garde SUVs
The Range Rover Velar is a Style-Focused Land Rover Model
Trend Themes
1. Luxury Suvs - Disruptive innovation opportunity: Develop luxury SUVs that prioritize aesthetics and style to appeal to a niche market of design-conscious consumers.
2. Avant-garde Design - Disruptive innovation opportunity: Explore avant-garde design concepts for automobiles that bring a new dimension of glamour, modernity, and elegance to the brand.
3. Camouflage-free Prototypes - Disruptive innovation opportunity: Develop new methods of concealing pre-production prototypes without compromising the brand identity, allowing for more discreet testing.
Industry Implications
1. Automotive Industry - Disruptive innovation opportunity: Introduce luxury SUV models that prioritize aesthetics and style, catering to the demands of design-conscious consumers and setting new trends in the automotive market.
2. Luxury Goods Industry - Disruptive innovation opportunity: Collaborate with luxury brands to create avant-garde design elements for SUVs, merging automotive functionality with high-end fashion and appealing to a discerning clientele.
3. Product Design Industry - Disruptive innovation opportunity: Apply avant-garde design principles and unique materials to the development of automobiles, creating visually striking and elegant vehicles that stand out in the market.