Built to cater to a new breed of ethical luxury customer, the new Range Rover upholstery features Kvadrat wool or plant-based textiles. The new Range Rover upholstery will be available on the Evoque SUV and offers up an alternative to traditional leather options. According to Range Rover's chief designer Amy Frascella, "we've also designed and developed what we like to call 'materiality options'. So non-leather, premium alternatives." These new animal-friendly materials are meant to reflect the increased demand from high-end consumers for materials that are more sustainable and ethical.
One of the new materials is a wool-polyester bend, which was developed by Land Rover with Danish textile company Kvadrat. This material features 30% wool and 70% polyester, allowing for excellent warmth with a more contemporary aesthetic. The other alternative leather material is known as Eucalyptus Melange and is a hybrid plant-based material developed by Land Rover.
Ethical Automotive Interiors
The New Range Rover Upholstery Caters to Ethical Consumers
Trend Themes
1. Ethical Luxury - Disruptive innovation opportunity: Develop and offer luxurious products made from sustainable and ethical materials to cater to the increasing demand from conscious consumers.
2. Alternative Textiles - Disruptive innovation opportunity: Explore and create innovative plant-based and synthetic textiles as alternatives to traditional leather, providing sustainable options for various industries.
3. Collaborative Partnerships - Disruptive innovation opportunity: Foster partnerships between automotive and textile companies to develop new materials that combine comfort, durability, and ethical production methods for automotive interiors.
Industry Implications
1. Luxury Automotive - Disruptive innovation opportunity: Integrate sustainable and ethical materials into luxury car interiors to meet the demands of conscious consumers.
2. Textile Manufacturing - Disruptive innovation opportunity: Shift towards sustainable and plant-based textile production to provide materials for various industries seeking ethical alternatives to traditional fabrics.
3. Interior Design - Disruptive innovation opportunity: Incorporate sustainable and animal-friendly materials into interior design projects, catering to environmentally conscious customers seeking ethical alternatives.