Ralph Lauren's podcast will aid in the fight against cancer, as part of the brand's Pink Pony initiative.
The seven-part series will feature celebrity guests who have been impacted by the disease. Some of the guests include singer Sheryl Crow, writer Suleika Jaouad, Olympic gold-medalist Nathan Adrian and more. In addition to discussing the personal experiences with fighting cancer, the podcast's guests will offer support, inspiration and helpful resources to others.
The podcast is being released alongside an eponymous clothing line that will retail a collection of cancer-related garments such as T-shirts that read 'LONG LIVE,' jackets, jewelry and more. This line is being dropped in relation to Ralph Lauren's Pink Pony initiative, which provides support for those impacted by cancer globally.
Charitable Clothing Line-Run Podcasts
Ralph Lauren's Podcast Drops Alongside a Clothing Line
Trend Themes
1. Charitable Clothing Lines - The trend of charitable clothing lines provides opportunities for businesses to support a cause or charity while simultaneously promoting their brand.
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Industry Implications
1. Fashion Industry - The fashion industry can utilize charitable clothing lines to support a cause while boosting sales and building brand awareness.
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3. Marketing Industry - The marketing industry can use cause related marketing as a way to build brand image and trust with socially conscious consumers.