Vintage couture has expanded at an exponential rate and it was only a matter of time before one designer caught on how to optimize this trend; Ralph Lauren launched its own vintage shop, which includes all the designer's work throughout the early part of his career.
The Ralph Lauren team has curated a beautiful first collection for the site, including 20th-century cowboy pieces. As each season comes, the designer team will showcase pieces throughout a magnitude of collections with a specific theme. Opening the shop is a western theme, appropriate for all of the cowboy-influenced clothing we have seen on the Fall 2012 runways. From leather jackets to cowboy boots, the Ralph Lauren brand is optimizing on the laid-back southern American culture.
Time Capsule Couture Shops
Ralph Lauren Launches Vintage Shop With Relic Ralph Lauren Pieces
Trend Themes
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Vintage Couture Shops — Creating curated vintage collections to meet the growing demand for authentic, unique and environmentally-friendly fashion pieces.
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Themed Vintage Collections — Creating themed collections from designer vintage pieces as a way to creatively stand out amidst the growing popularity of vintage fashion.
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Cowboy-influenced Fashion — Optimizing on the laid-back southern American culture through pieces such as leather jackets and cowboy boots.
Industry Implications
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Fashion Retail — Creating curated vintage collections and themed collections from designer vintage pieces would be an innovative way to attract today's fashion lovers looking for unique, authentic and sustainable clothing pieces.
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Luxury Brands — Curating vintage collections and themed collections using vintage pieces offers luxury brands a chance to tap into the growing demand for sustainable fashion.
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Heritage Brands — By featuring vintage collections from early in a brand's history, heritage brands can pay homage to their roots, while also creating an exciting new business opportunity.