Rainbow installations of all shapes and sizes are being set up around the world in celebration of Pride, but Ben & Jerry's put a unique spin on the idea with its "unbreakable" water-light hologram in Warsaw.
Back in 2012, a rainbow installation of a similar shape and size was set up in the city in support of LGBTQ rights, but it was torn down multiple times and then later permanently removed in 2015. This year, the rainbow is making a reappearance in Zbawiciela Square but in a form that better represents the community's resilience and unshakeable love.
The installation from Ben & Jerry's, a brand that has long supported the global LGBTQ community, was launched with Milosc Nie Wyklucza and Fundacja Wolontariat Równosci for marriage equality.
Water-Light Rainbow Installations
Ben & Jerry's Set Up an Unbreakable Pride-Celebrating Rainbow
Trend Themes
1. Resilient Rainbow Installations - Opportunity to create rainbow installations that symbolize resilience and unshakeable love for marginalized communities.
2. Water-light Holograms - Potential for using water-light holograms as a unique and eye-catching form of installation art.
3. Corporate Support for LGBTQ Community - Increasing trend of brands, like Ben & Jerry's, aligning with LGBTQ organizations and initiatives for social inclusivity.
Industry Implications
1. Art and Design - Artists and designers can explore innovative ways of creating rainbow installations using materials like water-light holograms.
2. Marketing and Advertising - Opportunity for marketers to collaborate with LGBTQ organizations and brands to create inclusive campaigns and installations.
3. Dairy and Food Industry - Brands in the food industry, especially those with a focus on social responsibility, can show support for LGBTQ rights through creative initiatives like Ben & Jerry's rainbow installation.