New Balance unveils a new Rain Cloud design iteration of the 9060 sneaker model for the season. It delivers a minimal colorway that is a hybrid design from the 990 series. The shoe is adorned in shades of grey and off-white and features a construction that blends together a plethora of materials.
It starts off with mesh at the base of the shoe and then detailed with a pigskin suede overlaying on top. It is also marked with the N logo on the lateral side of the shoe in silver and the medial side of the shoe boasts a deconstructed iteration of the logo. Rounding out the shoe is the dual-density midsole base that features ABZORB technology.
Weather-Inspired Hybrid Footwear
New Balance Unveils a Rain Cloud Colorway of the 9060 Sneaker
Trend Themes
1. Weather-inspired Hybrid Footwear - New Balance's Rain Cloud design iteration of the 9060 sneaker model introduces subtle yet functional iterations to appeal to users in varying weather conditions.
2. Material Blending - New Balance's use of mesh and pigskin suede overlaying in the Rain Cloud design iteration of the 9060 sneaker model showcases the potential for creative material blending in designing footwear.
3. Dual-density Midsole Base - New Balance's use of the ABZORB technology in the dual-density midsole base of the Rain Cloud design iteration of the 9060 sneaker model serves as an opportunity for other sports footwear manufacturers to incorporate shock absorption technology into their products.
Industry Implications
1. Athletic Footwear - New Balance’s Rain Cloud colorway of the 9060 sneaker serves as an example for other athletic footwear companies in producing functional weather-inspired hybrid designs.
2. Fashion Footwear - New Balance's minimal yet innovative use of materials in the Rain Cloud design iteration of the 9060 sneaker model can inspire fashion footwear brands to experiment with creative material blending in designing footwear.
3. Sports Technology - New Balance's use of ABZORB technology in the dual-density midsole of the Rain Cloud design iteration of the 9060 sneaker model opens opportunities for other sports technology providers to incorporate shock absorption features in their offerings.