The Radnor Plus Energy is a new sparkling water drink that aims to offer consumers an alternative way to enhance their energy levels and stay hydrated throughout the day. The drink is enhanced with seven B vitamins that aid the body in releasing energy along with 70mg of natural caffeine per 500ml serving for an additional boost of alertness for getting through the day. The drink will come in two flavor options including Lemon & Lime and Cranberry & Raspberry.
The Radnor Plus Energy sparkling water drink will be launched at the International Food & Drink Event that takes place from March 17 to 20. The free-from profile of the refreshments make them perfect for consumers seeking out healthier alternatives to sugar-laden energy drinks.
Vitamin-Enhanced Energy Waters
The Radnor Plus Energy is Infused with Natural Caffeine
Trend Themes
1. Vitamin-enhanced Beverages - Opportunity for beverage companies to infuse vitamins in their products for added functionality and consumer appeal.
2. Natural Caffeine Infused Drinks - Potential for natural caffeine sources to be used in a variety of beverage products for enhanced energy without the negative side effects of traditional energy drinks.
3. Free-from Energy Drinks - Growing demand for healthier alternatives to traditional energy drinks, creating an opportunity for companies to innovate with healthier, natural options.
Industry Implications
1. Beverage Industry - Opportunity for beverage manufacturers to innovate with functional beverages that provide added benefits such as vitamins and natural sources of caffeine.
2. Health and Wellness Industry - Growing demand for healthier beverage options creates opportunity for companies to develop and market products that promote wellness and energy without the use of artificial ingredients or excessive amounts of sugar.
3. Natural Products Industry - Opportunity for companies to innovate and promote natural sources of energy and functionality in beverages, appealing to health-conscious consumers who prioritize natural, clean ingredients.