Sportswear giant Nike has been on a roll with its consistent release of new silhouettes and colorways, and its latest drop is a new iteration of the Air Max 98s in a Racer Blue colorway. The new hues adorn the classic silhouette to celebrate its 20th anniversary approaching this year. The colorway was chosen to represent the 90s and the tones used are inspired by the era, whilst also highlighting the dynamic details of the sneaker silhouette.
The newest version of the Air Max 98s sees a white canvas base, with contrasting accents of blue and yellow. There are also black details to contrast as well, found on the toe and accenting the upper. Additionally, there is also 3M on the upper along with AIR branding details and a full-length midsole unit to finish the shoes. The Racer Blue Air Max 98 sneakers retail for the price of $160 and will be available this May.
90s-Inspired Celebratory Sneakers
Nike's Air Max 98 Now Comes in a Racer Blue Colorway
Trend Themes
1. 90s-inspired Sneakers - Opportunity for brands to release nostalgic footwear designs that cater to consumers' love for 90s fashion.
2. Colorful Retro Silhouettes - Demand for sneakers with vibrant colorways and bold designs that pay homage to specific eras like the 90s.
3. Anniversary Celebrations - Marketing opportunity for brands to create limited edition sneaker releases to commemorate milestones and anniversaries.
Industry Implications
1. Sportswear - Sportswear brands can capitalize on the trend by creating lines of 90s-inspired sneakers that appeal to nostalgia-driven consumers.
2. Fashion Retail - Fashion retailers can embrace the trend by stocking up on colorful retro sneakers to cater to the growing demand for nostalgic fashion pieces.
3. Marketing and Advertising - Marketing and advertising agencies can work with brands to develop creative anniversary campaigns that highlight the history and heritage of their products.