Renowned sporting brands Footpatrol and Le Coq Sportif have collaborated on this redesigned R800 'Artisan' model. The R800 silhouette is used as the canvas, but is overlaid with a blue perforated leather material, with added textural and color detailing.
The shoe's artisan theme plays into the product's branding and packaging, with an accompanying rustic wooden box. Along with the shoe, the box acts as an all-encompassing sneaker kit, with wooden shoe trees and a shoe cream. To make sure the sneaker is in premium shape, a brush and buffing cloth is also included. The theme of craftsmanship is not only reinforced through the innovative packaging, the shoe's design also evokes these themes. The weathered leather sneaker, paired with hints of light brown further communicate an artisanal aesthetic.
Artisanal Sneaker Collections
The Footpatrol x Le Coq Sportif R800 Sneaker Boasts a Rustic Design
Trend Themes
1. Artisanal Sneaker Designs - Opportunities for brands to collaborate and create unique, handcrafted sneaker collections that appeal to the growing market of consumers seeking artisanal products.
2. Rustic Packaging and Branding - Incorporating artisanal themes into packaging and branding can create a unique and premium experience for consumers, enhancing the overall value of the product.
3. Craftsmanship-inspired Aesthetics - Designing sneakers with weathered leather and artisanal details can tap into the demand for products that embody authenticity and craftsmanship.
Industry Implications
1. Footwear Industry - Footwear brands can leverage the trend of artisanal sneaker designs to attract consumers seeking unique and handcrafted products.
2. Packaging Industry - Opportunities exist for packaging companies to create customized, rustic packaging solutions that enhance the brand image and value of artisanal sneaker collections.
3. Fashion Industry - Fashion brands can incorporate craftsmanship-inspired aesthetics into their collections to cater to consumers' desire for authentic and artisanal fashion items.