Quinoa quickly became the must-have gluten-free ancient grain on every health-conscious consumer's plate and one of the world's most popular superfoods, but it has waned in popularity since many consumers are opting for vibrant grain mixes instead—at Natural Products Expo West, Tiny Hero launched a new product line of quinoa and rice to remedy this.
Tiny Hero appeals to those who do not fancy themselves to be a "quinoasseur," but are looking for quick, healthy easy sides to support a main meal. The easy-to-make quinoa-based sides have the potential to be used for everything from breakfasts to lunches and dinners. Some of the recipes listed on Tiny Hero's site include savory egg muffins, veggie chili and street-style tacos, all of which can be made with its nutrient-dense quinoa products.
Complementary Quinoa Blends
Tiny Hero Offers Quinoa and Rice as a Quick, Easy and Flavorful Side
Trend Themes
1. Vibrant Grain Mixes - Tiny Hero addresses the trend of consumers opting for vibrant grain mixes over plain quinoa by launching quinoa and rice blends.
2. Quick and Easy Sides - Tiny Hero's easy-to-make quinoa-based sides tap into the trend of busy consumers looking for quick, healthy sides to support a main meal.
3. Nutrient-dense Products - Tiny Hero offers nutrient-dense quinoa and rice blends in response to the trend of health-conscious consumers seeking out superfoods.
Industry Implications
1. Food and Beverage - Tiny Hero's quinoa and rice blends offer disruptive innovation opportunities in the food and beverage industry, particularly in the health food and quick meal categories.
2. Meal Kit Delivery - Tiny Hero's easy-to-make quinoa-based sides could offer disruptive innovation opportunities in the meal kit delivery industry, as a quick and healthy option.
3. Online Grocery - Tiny Hero's nutrient-dense quinoa products could offer disruptive innovation opportunities in the online grocery industry, specifically in the healthy and quick meal categories.