This infographic from QuickSpout provides a guide on ‘How to Increase Facebook Engagement by 275%.’
Facebook has a network made up of billions of users, including nearly 700 million people who log on daily. To make the most of this, this QuickSprout points out some useful tips. For example, posts that are less than 80 characters (even shorter than a tweet) are 23% more likely to get a response. Quotes, questions and the use of emoticons are also effective at inducing interaction.
It’s crucial to know what to post, but it’s just as important to know when to post it. QuickSprout reports that some of the highest engagement rates occur on Thursdays, Fridays and over the weekend, with optimal times between one and three in the afternoon. With 80% of US social network users preferring to connect with brands on Facebook, these tips are only to your favor.
Engagement-Boosting Brand Graphics
These QuickSprout Tips Help to Improve Facebook Interaction
Trend Themes
1. Shorter Posts - Shorter posts (less than 80 characters) are 23% more likely to get a response on Facebook, providing an opportunity to capture audience attention with concise and impactful content.
2. Engaging Content - Using quotes, questions, and emoticons in Facebook posts can effectively induce interaction and boost engagement rates, presenting an avenue for brands to connect with their audience on a deeper level.
3. Optimal Posting Times - Posting on Thursdays, Fridays, and over the weekend, between one and three in the afternoon, can result in higher engagement rates on Facebook, giving businesses the chance to reach a larger audience during peak times.
Industry Implications
1. Social Media Marketing - Incorporating shorter posts, engaging content, and optimizing posting times on Facebook can revolutionize social media marketing strategies and help brands stand out in a competitive digital landscape.
2. Digital Advertising - By leveraging the power of shorter posts, engaging content, and optimal posting times on Facebook, digital advertisers can maximize their ad campaign performance and generate higher customer engagement and conversions.
3. Content Creation - Understanding the impact of shorter posts, engaging content, and optimal posting times on Facebook allows content creators to produce captivating and shareable content that resonates with their target audience, leading to increased brand exposure and audience growth.