Quebec Hog Farmers is an agricultural association that has created interactive marketing displays in two of Montreal's busiest train stations. The aim of the project is to promote the versatility of pork and increase its use in easy everyday recipes. As people walk through the station on their way home, they will have the chance to strip off these take-away recipes.
The campaign will include a mural, digital billboard, wraparound columns and wallscapes. Recipes given out were made by chef Stéfano Faita, the host of CBC’s In the Kitchen with Stéfano Faita. Quebec Hog Farmers thought that this method of advertising was the best way to promote the use of pork, as many people on their way home are already thinking about what to cook for dinner.
Interactive Pork Campaigns
Quebec Hog Farmers' New Campaign Promotes the Versatility of Pork
Trend Themes
1. Interactive Marketing Displays - The use of interactive marketing displays in public spaces provides a disruptive innovation opportunity for engaging consumers and promoting products.
2. Promoting Food Versatility - Highlighting the versatility of a particular food item, like pork in this case, presents a disruptive innovation opportunity for increasing its consumption by showcasing its various uses.
3. Influencer-hosted Recipe Campaigns - Partnering with influencers or hosts of popular cooking shows to create and distribute recipes can be a disruptive innovation opportunity for promoting food products and inspiring consumers to try new recipes.
Industry Implications
1. Agriculture & Farming - Utilizing innovative marketing strategies, such as interactive displays, can provide disruptive innovation opportunities for the agriculture and farming industry to promote their products and increase consumer engagement.
2. Advertising & Marketing - Creating interactive marketing campaigns that showcase the versatility of food products presents a disruptive innovation opportunity for the advertising and marketing industry to engage consumers and drive sales.
3. Food & Beverage - Collaborating with influential chefs or hosts of cooking shows to create recipe campaigns can offer disruptive innovation opportunities for the food and beverage industry to promote their products and inspire consumers to try new recipes.