This millennial-targeted ad from Origin promotes a skincare cream using the campaign hashtag #QuarterLifeCrisis. This advertisement specifically targets female millennials in their mid-twenties who are transitioning into adulthood and beginning to recognize that they will one day age.
This advertisement aims to encourage females to take care of their skin from an early age and promotes the use of preventative, anti-aging products. The #QuarterLifeCrisis campaign persuades females to use its skincare creams so they can maintain their young and youthful glow for as long as possible.
Researchers at Origin have conducted thorough investigations that center around young women's obsession with aging. With this research, the brand has created specific ads that target females of who are on the path to middle age. These ads also incorporate the use a hashtag, which further helps to reach the tech-savvy audience of young women.
Millennial Skin Care Ads
This #QuarterLifeCrisis Ad from Origin Targets Twenty-Somethings
Trend Themes
1. Anti-aging Skincare Products - The trend of creating skincare products that prevent anti-aging is on the rise, with opportunity for innovation in all-natural and sustainable ingredients.
2. Hashtag Marketing - Incorporating hashtags into marketing campaigns is a trend that is gaining popularity, offering opportunities for innovation in maximizing social media reach and engagement.
3. Millennial Marketing - Marketers are increasingly targeting millennials, with promise for innovative branding strategies that resonate with this demographic's values and interests.
Industry Implications
1. Skincare Industry - The skincare industry can continue to capitalize on the trend of developing anti-aging products, integrating sustainable and all-natural ingredients.
2. Marketing Industry - The marketing industry can experiment with hashtag campaigns to promote products and services to tech-savvy, young women in particular.
3. Beauty Industry - The beauty industry can focus on innovative solutions for promoting the importance of taking care of skin from an early age, catering to the specific values and concerns of the millennial audience.