Shiseido is a Japanese personal care company that deals in skincare, makeup and fragrance, but it's also exploring new territory with an app that can read the quality of a smile.
This app's software is currently being tested with 5,000 Japan Airlines flight attendants over the next few months. The meter on this tablet application is designed to use facial recognition technology from KART (Koozyt AR Technology) and Sony to measure if a smile is too "unemotional" or at the highest, bright and genuine, on a scale from zero to 120.
The app is currently unnamed, but Shiseido has plans to release the app for commercial use in 2017. This app could have potential applications among the customer service and hospitality industries.
Smile Assessment Apps
This Shiseido App Reads the Quality of a Smile
Trend Themes
1. Smile Quality Assessment - There is a growing trend in using facial recognition technology to assess the quality of a smile.
2. Personalized Customer Service - The use of smile assessment apps could lead to more personalized and targeted customer service experiences.
3. Technology in Beauty Industry - The beauty industry is embracing innovative technologies like smile assessment apps to enhance customer experiences.
Industry Implications
1. Customer Service - The customer service industry could benefit from implementing smile assessment apps to improve interactions with customers.
2. Hospitality - The hospitality industry can utilize smile assessment apps to gauge the satisfaction levels of guests and enhance their overall experience.
3. Beauty - The beauty industry can leverage smile assessment apps as a tool to measure the effectiveness of their products and services.