More brands are striving to align with consumer values, one of which is social good, and quick-serve restaurant Duck Donuts is doing just that with its third annual 'Quack Gives Back Campaign.' The campaign is in partnership with Gabe's Chemo Duck Program and will launch just in time for Childhood Cancer Awareness Month.
Funds raised from the campaign will be donated to help alleviate anxiety and fear for children who are undergoing cancer treatments. "Through partnering with organizations such as Gabe’s Chemo Duck Program, we are able to provide educational resources and a medical play therapy tool that offers huggable hope and comfort to the brave children who are fighting cancer," said Russ DiGillio, the founder and CEO of Duck Donuts.
To support the campaign, consumers can purchase a $1 paper Ribbon Icon from the fast-food chain.
QSR Cancer-Supporting Campaigns
Duck Donuts Launched Its Annual 'Quack Gives Back' Campaign
Trend Themes
1. Social Good Campaigns - Brands are aligning with consumer values by launching social good campaigns, creating opportunities for them to make a positive impact.
2. Cause Marketing - More companies are engaging in cause marketing by partnering with non-profit organizations, presenting opportunities for brand alignment and social impact.
3. Childhood Cancer Awareness Month - Recognizing Childhood Cancer Awareness Month presents opportunities for businesses to raise funds and support programs that help children undergoing cancer treatments.
Industry Implications
1. Quick-serve Restaurants - The quick-serve restaurant industry can leverage social good campaigns to connect with consumers, build brand loyalty, and make a positive impact in communities.
2. Non-profit Organizations - Non-profit organizations can collaborate with businesses through cause marketing campaigns, allowing them to raise funds and increase awareness for important causes.
3. Healthcare Industry - The healthcare industry can partner with non-profit organizations to support programs and initiatives that aim to alleviate anxiety and fear for children undergoing cancer treatments.