When a sports star or rock god throws an article of clothing to the crowd, not all people are big enough fans to put up with the stench lingering on it; the Q-all Clothes Odor Kill Spray ad campaign provides an easy solution. A person simply needs to attend a game or concert with a bottle in their bag just in case they are lucky enough to score some personal merchandise.
The Q-all Clothes Odor Kill Spray ad campaign was conceived and executed by BDO Proximity, an ad agency based in Thailand. The tag line, "Not everyone is a fan of his smell," is accompanied by images of two fans who clearly don't have any problems. It was art directed by Arayanan Markchoo and shot by Chubcheevit Studio.
Smelly Celeb Shirt Ads
The Q-all Clothes Odor Kill Spray Campaign Makes Worshipping a Breeze
Trend Themes
1. Odor Elimination - Disruptive innovation opportunity: Develop a portable odor elimination device that can easily be carried during sports events or concerts.
2. Celebrity Merchandise - Disruptive innovation opportunity: Create a platform where fans can trade or sell celebrity merchandise to other fans who are interested in owning personal items without the smell.
3. Event Attendee Convenience - Disruptive innovation opportunity: Design a subscription service that provides event attendees with free odor-eliminating products at every sports game or concert they attend.
Industry Implications
1. Ad Agency - Disruptive innovation opportunity: Collaborate with odor-eliminating product manufacturers to create impactful ad campaigns targeting sports events and concerts.
2. Consumer Goods - Disruptive innovation opportunity: Introduce a line of clothing or accessories treated with long-lasting odor-eliminating technology, specifically targeted for sports and concert attendees.
3. Event Management - Disruptive innovation opportunity: Partner with odor-eliminating product brands to offer personalized merchandise cleaning stations at sports venues and concert halls, enhancing the overall fan experience.