Plastic Littering Prevention Packaging

The Elopak Pure-Pak cartons are being reformatted by the brand with a tethered cap called the Pure-TwistFlip that will help to reduce the occurrence of plastic waste entering the environment. The cap will be connected directly to the packaging and thus eliminate the need to be removed and disposed of on its own. This is reported to help keep the amount of plastic used low and utilize a lightweight packaging solution to not interfere with weight.

CMO Patrick Verhelst spoke on the new Pure-TwistFlip cap on the Elopak Pure-Pak cartons saying, "We are delighted to share the news that our tethered cap solution is now ready. Sustainability is a central driver of our innovation efforts at Elopak, in which we are continually seeking to raise the bar and improve on past performance. We have invested heavily in developing more environmentally friendly packaging solutions that meet the same high standards our customers are used to and at the same time offer them a way to package their products in a manner that fits with a low carbon circular economy. By combining Elopak’s Pure-Pak carton with the Pure-TwistFlip cap, brands can now choose a package that both helps prevent marine littering and reduces the use of plastics."