In celebration of summer and the refreshing Michelob ULTRA Pure Gold beer, the calorie-conscious beer brand launched an epic new product — the Pure Gold 12x12 foot blanket. This social distancing-friendly blanket ensures that up to four friends can meet on the blanket while still maintaining the recommended 6-foot distance. It features the bespoke brand colors of the beer company: white and gold.
Since the limited edition blanket is so popular, Michelob ULTRA Pure Gold is helping some lucky fans score their hands on the 12x12 foot blanket with a social media contest. To enter, follow @MichelobULTRA on twitter and retweet or comment where you'd use the blanket. Otherwise, the branded blanket is available to purchase online for $99.00 USD.
Massive Beer-Branded Blankets
The Pure Gold 12x12 Foot Blanket is Perfect for Summer Fun
Trend Themes
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Industry Implications
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Beverage — Innovations in packaging, flavors, and branding to cater to health-conscious consumers.
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Merchandising — Potential for creating limited edition branded items to cater to collectors and fans.