Two new Mentos Pure Fresh Gum flavors have been announced by the brand in response to the growing demand for bottled gums. The gum will come in Tropical and Cherry flavor options, which will be available in 100 gram bottles at a price point of £2.25 and are available now at Bestway and Dhamecha retailers. The flavorful gum features a sugar-free profile and is bottled to make it ideal for those who want a convenient, on-the-go refreshment option.
Speaking on the new Mentos Pure Fresh Gum flavors, Mentos Product Manager Sally Fenton said, "We know that the refreshment market is under pressure to match the success of traditional sugar confectionery and there is increased demand for sweet flavors. Tropical and Cherry have already received brilliant feedback from consumers and we’re confident that this is going to be a successful launch. Retailers can take advantage of Mentos new fruit additions as an option to strengthen their range in stores and attract new consumers to the category who are looking for more fruit flavors"
Bottled Resealable Sugar-Free Gums
Mentos Pure Fresh Gum Now Comes in Two New Flavors
Trend Themes
1. Bottled Gums - Brands can explore producing different flavor options of bottled gums to cater to the on-the-go refreshment market.
2. Sugar-free Profile - Developing gums with a sugar-free profile can be a disruptive innovation opportunity in the confectionery industry.
3. Fruit Flavors - Brands can capitalize on the growing demand for fruit flavors and incorporate them into their gum product lines.
Industry Implications
1. Confectionery - The confectionery industry can consider developing more bottled gums with sugar-free profiles and fruit flavors to compete in the market.
2. Retail - Retailers can take advantage of new bottled gums with different flavor options to strengthen their range in stores and attract new consumers.
3. Food and Beverage - The food and beverage industry can explore producing more sugar-free profiles and fruit-flavored products to cater to the growing consumer demand for healthier options.