Soke Beauty initiated its Purchase with a Purpose program to support young women in Toronto. The innovative skincare brand focuses its products on commonly neglected areas of the body. The brand encourages its consumers to age with agency while promoting accessible beauty and self-care.
Keeping with its core values, Soke Beauty donates a portion of its proceeds to Jessie's Centre, a support center for young pregnant and parenting women in Toronto. As a mother of three, and foster mom of 12 years, Amy Newman Brown, founder and CEO of Soke Beauty, this organization is dear to her heart. The Centre provides several social services such as education, house support, respite, and health services to nurture both mothers and their babies.
Charitable Skincare Brands
Soke Beauty's Purchase with a Purpose Program Helps Young Women
Trend Themes
1. Purchase with a Purpose - More brands will adopt this strategy, where consumers can support social causes by purchasing products.
2. Accessible Beauty - The skincare industry will focus on developing cost-effective and easy-to-use beauty products for all.
3. Neglected Areas - There will be a trend towards skincare products targeting hard-to-reach parts of the body.
Industry Implications
1. Skincare - Skincare brands will look for charity partnerships to create additional value for customers while contributing to social causes.
2. Nonprofits - More non-profits would explore collaborations with companies in the beauty industry, paving the way for more cause promotions.
3. Mother and Child Care - Innovation opportunities lie in the provision of social services to care for new mothers and their babies.