Carlo Ratti Associati's Pura-Case is a concept wardrobe that powerfully purifies clothing with ozone. The battery-powered system bosts a standing design that's made from recycled fibers that's slim enough to fit inside tight spaces and small enough to be portable. The studio says that with the use of ozone, 98% of micro-organisms, bacteria and viruses have the potential to be removed from clothing and fabric, all within the span of an hour.
The Pura-Case is a design that represents what Carlo Ratti Associati anticipates will be part of the "new normal." As Carlo Ratti describes, "As the entire world adjusts to a new normal in terms of health and hygiene, Pura-Case aims to promote top sanitation standards in the key interface between us and the environment—clothes."
Portable Purifying Wardrobes
Pura-Case Uses Ozone to Clear Clothes of Bacteria & Micro-Organisms
Trend Themes
1. Portable Purifying Wardrobes - The rise of portable purifying wardrobes presents an opportunity for companies to develop and incorporate similar technology, such as air purifiers and sanitizers, into other portable products.
2. Ozone-based Sanitization - The increasing popularity of ozone-based sanitization products presents an opportunity for companies to develop new and innovative ozone-based cleaning products and systems.
3. Compact Design - The trend towards compact, portable, and energy-efficient products presents an opportunity for companies to develop products that integrate similar features and functionalities into their designs.
Industry Implications
1. Fashion - The concept of purifying wardrobes presents disruptive innovation opportunities for the fashion and textile industry, particularly in the development of sustainable and eco-friendly fabrics and clothing.
2. Consumer Electronics - The trend towards portable purifying products presents an opportunity for the consumer electronics industry to develop similar products, such as air purifiers and sanitizers, that are portable, energy-efficient, and stylishly designed.
3. Healthcare - Ozone-based sanitization technology presents an opportunity for the healthcare industry to develop new products and systems that can help prevent the spread of infectious diseases and improve hygiene standards.