Supermodel Bella Hadid has been announced as the new face of NARS Cosmetics in a punk-inspired beauty campaign.
The new campaign shows the social media superstar wearing a Joan Jett-inspired black hairdo. Pictured wearing a leather halter bra top, Hadid looks edgy and fresh. The series includes a number of raunchy shots with a male model wearing a matching hairstyle. The NARS Fall 2017 collection will include new matte lip pigments, bronzing and highlighting products as seen on Hadid. This punk-inspired beauty campaign was photographed by NARS founder François Nars.
Bella Hadid is also the face of competitor Dior Cosmetics. It is still unclear whether she will retain her position with NARS but if she does, Hadid will be the first model to secure campaigns with competing cosmetics companies.
Punk-Inspired Beauty Campaigns
Bella Hadid's NARS Cosmetics Campaign is Grungy and Edgy
Trend Themes
1. Punk-inspired Beauty Campaigns - Opportunity for the beauty industry to embrace edgier, unconventional marketing strategies.
2. Competing Cosmetics Campaigns - Growing trend of models securing campaigns with competing cosmetics companies, presenting opportunities for cross-promotion and collaboration.
3. Social Media Influencers in Beauty - Increasing influence of social media superstars like Bella Hadid in shaping beauty campaigns, opening avenues for greater brand reach and audience engagement.
Industry Implications
1. Beauty - Potential for beauty brands to leverage punk-inspired campaigns to connect with younger, more rebellious consumer segments.
2. Fashion - Opportunity for fashion brands to collaborate with cosmetics companies and incorporate punk-inspired looks into their collections.
3. Photography - Growing demand for unconventional beauty photography, presenting opportunities for photographers to showcase their creativity and expertise in capturing edgy aesthetics.