Rubik's Brand teamed up with PUMA to create the playful PUMA X RUBIK'S Fall 2019 collection, which is full of sneakers, sweatshirts and t-shirts for kids and adults alike. The collaboration introduces PUMA's new RS-X3 in a colorful style that references the iconic puzzle cube. The pieces that people will be introduced to from this collection embody the fun spirit of the Rubik's Cube and PUMA's sporty street style designs.
In London's Short's Gardens, the PUMA X RUBIK'S collection can be previewed for a limited time at the start of October while the Rubik's Pop-up-Shop is open.
After the official launch of the PUMA X RUBIK'S collection in the fall season, it is said that options for personalization will become available for the unique styles.
Puzzle Cube Sneakers
The PUMA X RUBIK'S Sneaker Fuses Playfulness and Sporty Street Style
Trend Themes
1. Playful Collaboration - The collaboration between Rubik's Brand and PUMA showcases the trend of playful collaborations, creating opportunities for brands to merge their unique identities and target different consumer markets.
2. Iconic Brand References - The PUMA X RUBIK'S collection references the iconic Rubik's Cube, demonstrating the trend of incorporating nostalgic references into modern designs, providing opportunities for brands to tap into consumers' nostalgia and create innovative products.
3. Personalized Fashion - The upcoming availability of personalized options for the PUMA X RUBIK'S collection reflects the trend of personalized fashion, allowing brands to offer customizable products that cater to individual consumer preferences and enhance the consumer experience.
Industry Implications
1. Fashion Retail - The collaboration between Rubik's Brand and PUMA presents opportunities for the fashion retail industry to explore playful collaborations with other brands and attract consumers seeking unique and novelty products.
2. Sports Apparel - The PUMA X RUBIK'S collection merges sporty street style with iconic brand references, highlighting the potential for innovation in the sports apparel industry by combining fashion and nostalgia.
3. Personalization Services - The introduction of personalized options for the PUMA X RUBIK'S collection opens up opportunities for companies in the personalization services industry to collaborate with fashion brands and provide customizable experiences for consumers.