NemeN works on a PUMA collaboration that is designed with an eclectic inspiration. The brands turn their attention to motorsport and militaristic design for the season. The Italian fashion label nods to Formula 1 and military apparel, blending together the influences results in functional design.
The capsule is made up of apparel and footwear designs with a spotlight on the Centaur Mid Disc made from neoprene in all black. It also has a Disc lacing system and a branding detail on the tongue informed by a holographic label. This is accompanied by matching top and pants that are designed with racing aesthetics in mind. It is complete with a series of graphic tees, sweaters, and hoodies.
Militaristic Motorsport Fusion Apparel
NemeN Unveils a Brand New PUMA Collaboration for the Season
Trend Themes
1. Militaristic Motorsport Fashion - Opportunity for fashion brands to incorporate motorsport and military design elements to create functional fashion items.
2. Capsule Collections - Opportunity for brands to release limited edition, highly curated collections to drive interest and sales.
3. Innovative Design Techniques - Opportunity for designers to explore new materials and manufacturing techniques to create unique and usable apparel and footwear designs.
Industry Implications
1. Fashion Industry - Fashion brands can incorporate motorsport and military design elements into their collections.
2. Sportswear Industry - Designers can explore innovative design techniques to create functional athletic apparel and footwear.
3. Marketing and Advertising Industry - Brands can create highly curated, limited edition capsule collections to drive interest and sales.