Tilda recently unveiled an all-new 'Pulses and Rice' collection that will appeal to those with a desire for exotic flavor experimentation and plant-based proteins.
Each product is made with a base of basmati rice that's been combined with legumes like split peas, beans, edamame or chickpeas. On top of this, globally inspired flavors are added, introducing combinations like 'Jerk & Coconut,' 'Harissa & Lemon' and 'Onion & Wasabi.'
The United Nations declared 2016 as the International Year of Pulses and these of-the-moment legumes deserve recognition because they are rich sources of plant-based proteins and other essential nutrients. As well as having numerous benefits for health,
pulses are known to have nitrogen-fixing properties, which can play a part in increasing soil fertility.
Protein-Rich Rice Blends
Tilda's 'Pulses and Rice' Collection Introduces Protein-Packed Flavors
Trend Themes
1. Exotic Flavor Experimentation - Creating innovative flavor combinations using globally-inspired ingredients with the potential to disrupt the traditional flavor profile market.
2. Plant-based Proteins - Developing alternative protein sources that cater to the growing demand for plant-based diets and provide sustainable food options.
3. Pulses Recognition - Raising awareness and appreciation for pulses as a rich source of plant-based proteins and essential nutrients, leading to potential market opportunities.
Industry Implications
1. Food and Beverage - Exploring and expanding product offerings in the market for exotic flavor combinations and innovative plant-based protein sources.
2. Agriculture - Investing in research and development to optimize pulse production for increased soil fertility and sustainable farming practices.
3. Health and Wellness - Capitalizing on the health benefits of pulses to cater to the growing demand for nutritious and plant-based food options.