The Pull & Bear Spring 2011 campaign absolutely resonates with me, as the setting in the lookbook is one of my favorite places to hang out in the summertime too.
Against the outdoorsy backdrop of the cottage life, the bright sun shines gloriously upon the blue lake. Models Mackenzie Weinmann, Amalie Hartman, Elinor Jade, Max Motta and Arthur Sales create a relaxing theme of friendship and nature for the spring's lookbook. The Spanish label showcases hippie-inspired designs in negligeelike frocks and lightweight knit sweaters perfect for the warm weather. Photographer Txema Yeste captures a stunning set of soft and sunny photos that makes us crave for those summertime days to arrive soon.
The Pull & Bear Spring 2011 campaign really tells a story of appreciating the simple things in life.
Hazy Laid-Back Lookbooks
Pull & Bear Spring 2011 Campaign Captures a Fun Cottage Lifestyle
Trend Themes
1. Outdoor-themed Lookbooks - Disruptive innovation opportunity: Create lookbooks that feature outdoor settings and showcase nature-inspired fashion designs.
2. Hippie-inspired Fashion - Disruptive innovation opportunity: Develop clothing lines that embrace the hippie-inspired aesthetic with negligeelike frocks and lightweight knit sweaters.
3. Relaxing Themes in Fashion - Disruptive innovation opportunity: Design collections that evoke a sense of relaxation and capture the essence of friendship and nature.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Introduce a unique shopping experience by incorporating outdoor-themed lookbooks into the retail store environment.
2. Outdoor Apparel - Disruptive innovation opportunity: Create a line of fashion-forward outdoor apparel that combines hippie-inspired designs with functional, lightweight materials.
3. Travel and Tourism - Disruptive innovation opportunity: Develop vacation packages and experiences that offer customers the opportunity to immerse themselves in relaxing themes and embrace the cottage lifestyle depicted in the lookbook.