The shift away from plastic in packaging is continuing to gain more traction, which is evident with the newly announced Pukka plastic-free packaging that will be observed across the brands entire pie portfolio. The packaging will be rolling out in the UK across the chilled single and sharing products, and boasts a completely recyclable cardboard design that eliminates the previously observed plastic window. This is reported to help save 11.4 tones of plastic on an annual basis, which will come as welcome news to consumers concerned about their contribution to unnecessary packaging waste with their purchases.
Heading of Marketing at Pukka Rachel Cranston spoke on the new Pukka plastic-free packaging saying, "Our own research shows that the new look will attract even more shoppers to the hot pies fixture in-store and we’ve included a ‘coming soon’ teaser on packs to let people know the change is coming."
Plastic-Free Pie Packaging
The New Pukka Plastic-Free Packaging Prevents Unnecessary Waste
Trend Themes
1. Plastic-free Packaging - The shift away from plastic in packaging is gaining traction, creating opportunities for packaging companies to develop innovative and sustainable alternatives.
2. Recyclable Cardboard Design - The use of recyclable cardboard designs in packaging is becoming more popular, providing opportunities for companies to create eco-friendly packaging solutions.
3. Reducing Packaging Waste - Consumers' increasing concern about unnecessary packaging waste presents opportunities for businesses to develop strategies and products that minimize packaging waste.
Industry Implications
1. Packaging - The shift towards plastic-free and sustainable packaging presents a disruptive innovation opportunity for packaging companies to develop new materials and designs.
2. Food - The food industry can embrace plastic-free packaging innovations to address consumer demand for more sustainable and environmentally friendly packaging options.
3. Retail - Retailers can take advantage of the consumer shift towards plastic-free packaging by promoting and stocking products with eco-friendly packaging options.