At the Winter Fancy Food Show, Suzie's presented an updated take on the classic cheese puff snacks. These snacks boast a base of plant-based pea protein and are offered in unique, health-focused flavors like Turmeric & Salt, as well as "Nut Buttered" varieties like Peanut Butter and Almond Butter. These reinvented '2 Peas & a Bean' puffs are rich in protein and fiber, plus they give consumers a flavorful way to get the benefits of both legumes and vegetables in a satisfying snack format.
As well as being appealing to consumers for their light texture, the puffs have the potential to satisfy a health-conscious consumer's desire for bean-based snacks, plant-based protein and nut butter flavors.
Many consumers are now turning to entirely plant-based versions of their favorite snack foods, with products like the 2 Peas & a Bean puffs serving as better-for-you alternatives to cheese puffs.
Pea Protein Puff Snacks
Suzie 2's '2 Peas & a Bean' Snacks are Protein-Rich Snack Puffs
Trend Themes
1. Plant-based Snacks - The rise of plant-based food products presents an opportunity for snack companies to create alternative, healthier versions of classic snacks using ingredients like pea protein.
2. Protein-packed Snacks - Consumers are increasingly interested in high-protein snacks to support their active lifestyles, spurring innovation in protein-rich snack products like pea protein puff snacks.
3. Nut Butter Snacks - Incorporating popular nut butter flavors like peanut and almond into snack products like pea protein puffs can attract consumers looking for flavorful yet healthy snack options.
Industry Implications
1. Snack Food Industry - The snack food industry can innovate its product offerings by incorporating pea protein and nut butter flavors into healthier versions of classic snacks.
2. Plant-based Food Industry - As the demand for plant-based options increases, the plant-based food industry can explore incorporating pea protein into a variety of snack products.
3. Fitness and Health Industry - Protein-packed snack options like pea protein puff snacks can appeal to the fitness and health industry for individuals seeking convenient, on-the-go sources of protein.