There's something about drinking milk outside on a hot day that might seem appealing, but the Public Dairy Consumption (PDC) series by Mike de Leon shows how some people, in the words of the photographer, "take it way too far." de Leon is what you might call a PDC-phobic, as the sight of public yogurt-eating or ingestion of any lactose-based foods makes him uncomfortable. He has captured images of PDC abusers -- or victims, depending on how you see it. Most are funny, but other images -- like that of a homeless man drinking a jug of milk -- make a case for PDC and give new perspective to the act. The image of a young man biting into a huge block of cheese is my favourite, as it seems both awkward for him and those around him.
The Public Dairy Consumption collection is a study in human thought and behaviour. It asks viewers why it seems so strange to drink buttermilk outside in a park, and makes a case for both the PDC-phobics and believers.
Lactose-Phobic Photo Shoots
Mike de Leon's 'Public Dairy Consumption' Series Studies Human Thought
Trend Themes
1. Public Dairy Consumption - Disruptive innovation opportunity: Develop lactose-free or plant-based dairy alternatives to cater to lactose-phobic individuals and expand market reach.
2. Study in Human Thought and Behaviour - Disruptive innovation opportunity: Use behavioral analysis and research to understand consumer preferences and develop targeted marketing strategies.
3. Pdc-phobics and Believers - Disruptive innovation opportunity: Create awareness campaigns and education programs to address misconceptions and change public perceptions about public dairy consumption.
Industry Implications
1. Food and Beverage - Disruptive innovation opportunity: Explore innovative dairy alternatives and capitalize on the growing demand for dairy-free products.
2. Market Research - Disruptive innovation opportunity: Use data analytics and consumer insights to identify emerging trends and consumer preferences in the food and beverage industry.
3. Advertising and Public Relations - Disruptive innovation opportunity: Develop creative and thought-provoking campaigns to challenge societal norms and shift public opinions about certain behaviors.