PSG and Jordan Brand join forces on a new collaborative collection with the help of Japanese retail imprint atmos Tokyo as well. The new collection is made up of cozy sportswear, stating off with a collared zipped Anthem jacket. It is designed in black color and detailed with wayward golden lines throughout the entire silhouette.
At the left side of the chest sees a branded PSG patch and there are two flapped pockets at the lower sections of the front. This is followed by a pullover hoodie that is detailed with 'Paris' along the front with the same aforementioned pattens along the sleeve and waist, rounded out by a large PSG logo at the back. The capsule is finished with short and long-sleeved tops adorned with branded details.
Collaborative Sport-Centric Apparel
PSG and Jordan Brand Join Forces on a New Collection
Trend Themes
1. Sport-centric Collaborations - Opportunity for different sportswear brands to collaborate to create unique collections that cater to consumers’ sports interests.
2. Cozy Sportswear - As athleisure grows in popularity, innovative ideas that combine sportswear with comfort will cater to changing consumer preferences.
3. Branded Details - Branding elements such as logos, personalized patches or prints, can add uniqueness to sportswear apparel and appeal to consumers’ desire for individualization.
Industry Implications
1. Sportswear - Collaborations between sportswear companies can lead to an increase in product range and unique designs.
2. Fashion - The rising trend of athleisure opens up opportunities for fashion brands to enter the sports market and collaborate with sportswear brands to provide comfortable yet stylish wear.
3. Retail - Incorporating personalized branding within collections encourages consumers to purchase exclusive apparel, leading to an increase in revenue.