Lorissa's Organic Snacks has introduced Protein Straws, a new plant-based snack that complements its existing line of meat sticks.
The new Protein Straws product line is made from organic cassava, brown rice protein, and avocado oil. The recipe offers a crunchy and savory alternative that contains seven grams of protein per serving in flavors like Original, Salsa Fresca, and Jalapeño Lime. This snack option comes in a four-ounce bag and joins the brand's existing meat sticks, which come in Original Beef, Jalapeño Beef, Chili Crisp Chicken, and Savory Herb Turkey fllavors.
All of Lorissa's Organic Snacks' product are are certified to be free from the top nine major allergens and USDA Organic. This is noteworthy because statistics note that in the US, "one in 13 children and one in 10 adults have food allergies," while "almost 60% of shoppers prioritize natural and organic grocery products."
Plant-Based Protein Straw Snacks
Lorissa's Organic Snacks is Expanding Its Portfolio of Products
Trend Themes
1. Plant-based Protein Snacks - The rise of crunchy, savory snacks using cassava and brown rice protein signals novel avenues for high-protein, meat-alternative snack formulations.
2. Allergen-free Organic Products - Certified-free-from-top-nine-allergen and USDA Organic positioning is aligning product trust with a large and growing segment of allergy-conscious consumers.
3. Portable High-protein Snack Formats - Snack formats that combine portability and elevated protein per serving, such as straw-shaped crisps, are redefining on-the-go savory snacking experiences.
Industry Implications
1. Packaged Snack Manufacturers - Manufacturers of savory snacks are positioned to diversify portfolios by integrating plant-based proteins and organic, allergen-free claims into mainstream SKUs.
2. Ingredient Suppliers for Alternative Proteins - Suppliers of cassava derivatives, brown rice protein, and avocado oil can capitalize on demand for clean-label, functional ingredients tailored to crunchy snack applications.
3. Grocery Retail and Private Label - Retailers and private-label brands can leverage organic, allergen-free premium snacking trends to differentiate shelf assortments and meet health-focused shopper preferences.