Ripple disrupted the non-dairy milk category by introducing a pea-based milk alternative that is a rich source of plant-based protein and actually requires less water to make than comparable dairy-free beverages—now, Ripple Foods is introducing 'Ripple Nutrition' protein shakes and powders with its proprietary pea-based protein, Rippetin.
The all-new line, which includes shelf-stable shakes, will be exclusively available at Target stores. On the launch of its newest products, Ripple Foods notes that Ripple Nutrition shares "protein you'll actually enjoy," which addresses the fact that many plant-based protein shakes and powders tend to have unpalatable formulas that are chalky or gritty.
Ripple Nutrition's Protein Shake comes in classic Vanilla and Chocolate flavors, while its Protein Powder range introduces Unflavored, Vanilla and Protein + Greens varieties to suit the needs of different health-conscious consumers.
Pea-Based Protein Products
'Ripple Nutrition' is a Line of Plant Protein Shakes and Powders
Trend Themes
1. Pea-based Protein Products - Ripple Nutrition introduces pea-based protein shakes and powders with palatable formulas, disrupting the plant-based protein market.
2. Water-efficient Beverages - Ripple's pea-based protein products require less water to make than comparable dairy-free alternatives, opening opportunities for sustainable beverage solutions.
3. Improved Taste and Variety - Ripple Nutrition offers a range of flavors and varieties for its protein shakes and powders, addressing the common issue of unpalatable formulas in plant-based protein products.
Industry Implications
1. Plant-based Protein - The introduction of pea-based protein shakes and powders by Ripple Nutrition creates opportunities for innovation and growth within the plant-based protein industry.
2. Dairy-free Alternatives - Ripple's pea-based milk alternative and protein products disrupt the non-dairy milk category, providing a viable option for consumers with dietary restrictions or preferences.
3. Health and Wellness - Ripple Nutrition's protein shakes and powders cater to the needs of health-conscious consumers, offering a convenient and palatable source of plant-based protein for their dietary goals.