'Jump' is the name of an all-natural protein powder shake from Bugeater Foods that is aiming to get consumers to see the merits of sustainable protein from insects.
As both the name of the product and the brand hint at, cricket powder is one of the main ingredients in the natural sustainable protein powder, alongside pumpkin protein, honey powder, chicory root and stevia for sweetness. Jump is offered in two flavors, including Chocolate, as well as Coffee, which includes a boost of energizing caffeine.
In an attempt to get North American consumers to see the value in eating insects, companies like Bugeater are developing good-for-you products with a focus on flavor to help apprehensive consumers overcome their aversion to insects.
Cricket Protein Powders
Bugeater's 'Jump' Protein Powder Shake is Powered by Insects
Trend Themes
1. Sustainable Protein - Opportunity for developing more sustainable protein options using insects.
2. Flavor Innovation - Opportunity to create new and appealing flavors in insect-based protein products.
3. Overcoming Aversion - Opportunity to develop products that help consumers overcome their aversion to insects.
Industry Implications
1. Food and Beverage - Potential for disruptive innovation in developing insect-based protein products and flavors.
2. Health and Wellness - Opportunity for disruptive innovation in sustainable protein powders as a healthier alternative.
3. Marketing and Advertising - Opportunity for creative marketing campaigns to change consumer perceptions about insect-based protein products.