The Maximuscle Protein Dippers snack has been enhanced by the brand with a higher protein level to draw in Millennial consumers seeking out a satisfying snack with a nostalgic twist.
Featuring no added sugar, the snack comes with milk chocolate sauce and biscuit sticks for dipping, which will remind older consumers of prepackaged snacks from their childhood. Each snack contains 9.6 grams of whey-based protein per serving, is free from artificial colors and flavors, and doesn't contain any palm oil or sweeteners.
The Maximuscle Protein Dippers snack can be ordered now by retailers through Blakemore and feature a suggested retail price point of £1.50 each. The product addresses the increasing prominence of nostalgic food varieties as brands seek to satisfy demographics like Millennials with specialty indulgences.
Millennial-Targeted Protein Snacks
The Maximuscle Protein Dippers are Suitable for Vegetarians
Trend Themes
1. Higher Protein Snacks - Opportunity to develop protein-rich snacks to cater to the growing health-conscious Millennial market.
2. Nostalgic Food Varieties - Creating nostalgic-inspired snacks that appeal to Millennials craving familiar flavors with a modern twist.
3. Clean Label Snacks - Innovating snacks without artificial colors, flavors, sweeteners, or palm oil to meet the demand for healthier and more natural options.
Industry Implications
1. Snack Food Industry - Expanding product offerings in the snack food industry to include protein-focused, nostalgic, and clean label snacks.
2. Health and Wellness Industry - Meeting the needs of health-conscious consumers by creating protein-rich snacks with clean labels and nostalgic flavors in the health and wellness industry.
3. Retail Industry - Capitalizing on the demand for Millennial-targeted protein snacks by stocking and promoting these products in retail stores.